Adan's Blog

The brand I chose is a brand that is a symbol of positivity for those who dare to move with style. Rastaclat is a unique brand that resembles sneaker laces and carries a message of positivity. I first came across Rastaclat when I was searching for matching bracelets and quickly saw the difference between this brand and others. Unlike typical metal or gold bracelets that popped up on my Google page, Rastaclat’s designs were new, colorful, bold, and when seeing their inventory, they all have a reminder  to “Seek the Positive."  Their message, aimed to “Seek the Positive,” seemed like a nice touch until I came across where they describe themselves as, “Born from culture, worn with confidence. Rastaclat is a connection to the people, moments, and movements. A symbol of positivity for those who dare to move with style.” That’s what made me want to learn more about their brand.   Rastaclat was founded in Long Beach, California, in 2010 by Daniel Kasidi , who made the firs...

  Hi, I'm Adan, pronounced "ah-DAHN." I am a freshman pursuing a business degree here at LB and planning to transfer to OSU. Besides being assigned this class, I’ve always wanted to take a marketing class. It seems like marketers have to be creative and have fun, but are also really skilled. I’m interested in learning how to identify audiences and how to reel them in. I am a managing owner of a landscaping company based here in Albany. Working since I was 7, I’ve done projects from retaining walls to tree removals, and now I also run a DJ business. This has made me think about how marketing can really impact businesses, which is why I’m excited to learn more in this class:)